Customer Experience
CSAT, KPI modelling, Voice of Customer, sentiment, segmentation and root-cause analysis — focused on understanding what matters to customers and what the business can do about it.
Customer Experience · Digital Analytics · Data Platforms
About
John.
I turn customer behaviour and digital data into decisions people can act on.
I’m a Customer Experience and Digital Analytics specialist with more than 20 years of experience working at the intersection of customers, data and technology.
My career has taken me from online research and web analytics to global analytics platforms and, today, Customer Experience. What connects it all is a simple idea: data only becomes valuable when people understand what it means — and know what to do next.
I currently work as Lead CX Analyst at Tryg. Before that, I spent six years as Lead Digital Analyst at Tryg, following earlier analytics roles at Pandora, Telenor, European Directories and TNS Gallup.
What I do
Three disciplines.
One perspective.
Digital Analytics
Adobe Analytics, experimentation, attribution, web optimisation, channel KPIs and visualisation — turning digital behaviour into evidence for better decisions.
Data Platforms
Tealium, tracking architecture, taxonomy, governance, metric standards and self-service analytics — building trusted foundations that scale across organisations.
My approach
From measurement
to meaning.
The strongest analysis is the one people can understand, trust and use.
I like complex problems, but not complicated answers. Whether I am working with customer feedback, digital behaviour or analytics infrastructure, my job is to create clarity: define the right measures, understand the pattern, explain why it matters and make the next decision easier.